Marketing to Millenials

Marketing for Millenials

• market with millennials; no longer acceptable to market to
• Millennials in this book are 1977-1995
• this generation wants to actively participate, co-create, and be included as partners in the brands they love
• 'participation economy'
• Millennials connect with a greater number of people, more frequently and in real-time
• so they want brands to engage with them through social media; expect
• give them a voice, an opportunity to participate in product development
• non-Millenials and millennials spend the same amount of them online but Millenials use it as a platform to broadcast their thoughts and experiences - to contribute user-generated content
• they do not distinguish between online and offline worlds
• Millenials are closer to their parents
• engage early adoptions of new tech and social tools
• build a listening and participation strategy to help connect with brand advocates
• make them look good among peers
• design sense of adventure and turn into the brand experience
• keep loyalty by giving them no reason to cheat so you
• there are several sub-groups: hip-ennial, old school millenial, gadget guru, clean and green Millenial, millennial mom, anti-millenial
• Millennials are early adopters of tech
• texting is super important; more so than email
• look for instant gratification; value speed, ease, efficiency and convenience
• Millenials look for integrated online and offline shopping experiences
• you need a mobile brand strategy
• you want to get Millenials to spend more time with your brand
• Millenials are always on - always connected
• your goal: create a group of eager young brand advocates
• strive for cultural and brand relevance
• provide a continuous stream of engaging content
• the old model is 'reaction'; the new model is 'interaction'
• -make personal gestures - reach out to individuals in social media, retweet them, talk to them directly
• allow them to co-create products
• price is the most important factor when it comes to Millenials purchase decisions
• they need a reason to choose your brand
• customer service ranks high with Millenials

Key Take Away

Millennials want to make a positive impact on the world and shop with companies that do the same