Inmates Are Running the Asylum

Inmates are Running the Asylum

• not feel stupid
• not make mistakes
• get an adequate amount of work done
• have fun (or at least not be too bored)

• increase profit
• defeat competition
• increase market share
• hire more people
• offer more products or services
• go public

• avoid meetings
• handle clients demands
• record clients order
• create numerical model of the business

• save money
• save keystrokes
• run in a browser
• be easy to learn
• safeguard data integrity
• speed up data entry
• increase program execution efficiency
• use cool technology or features-increase graphic beauty
• maintain consistency across the platform

• interested in meetings
• deferential
• forthcoming
• has common server
• responsive
• taciturn about its personal problems
• well informal
• perspective
• self-confidant
• stays focused
• fudgable
• gives instant gratification
• trustworthy

• determine the content and behaviour of program-own the feature list and (to a large part) the schedule
• this person is the advocate for the user
• authority to control all external aspects of the product. They must design a feasible to build easy to use an attractive product that allows the user to achieve their practical goals while not violating their personal goals.