Content is key on your web site.A writing style guide will help inform how content is developed for a web site.
Clients will gladly exchange time for value and insight, so provide relevant, valuable, and usable content.You want to draw your reader in, help reader orient and convey information.People use the web to solve problems, and they expect the site to be worth the time it takes to find out if you can help.
Here are some general guidelines when composing your content:
The most important thing to remember is:
Be concise, use short words, short sentences, short paragraphs.Short sentences: average 12 words. Short paragraphs: average three sentences (36 words long)
Why is Content So Important?
Your web site is geared towards your clients so create client focused content. Write your content to help people navigate the site: make steps clear, state what options are available. Focus on what the client wants first and then tell them about your qualifications.
If you want to check the reading level of a document, you can do that using the spelling and grammar checker in Microsoft Word (http://office.microsoft.com/en-us/word-help/test-your-document-s-readability-HP010148506.aspx). You can also configure the Advanced Search settings (http://www.google.com/advanced_search) in Google to show the reading level for documents in the search results.
Just to let you know, this page was last updated Saturday, Feb 17 18