Great article explaining the problems and presenting solution is http://www.alistapart.com/articles/dao/ A Dao of Web Design. It is still extremely relevant.
"The web’s greatest strength, I believe, is often seen as a limitation, as a defect. It is the nature of the web to be flexible, and it should be our role as designers and developers to embrace this flexibility, and produce pages which, by being flexible, are accessible to all.
The journey begins by letting go of control, and becoming flexible."
We cannot create custom experiences for each device. There is no future in that amount of work.
We need to overcome the restraints of web design. Embrace the flexibility of the web.
1. A flexible, grid-based layout,
2. Flexible images and media, and
Copyright © 2011 by Ethan Marcotte
Publisher: Jeffrey Zeldman
Designer: Jason Santa Maria
Editor: Mandy Brown
Technical Editor: Dan Cederholm
Copyeditor: Krista Stevens
Compositor: Neil Egan
A Book Apart
New York, New York
These are notes I made after reading this book. See more book notes